I read a fair amount of music-related publications, web-based and otherwise. There’s been a lot of talk all over the place about the future of music (for recent examples, see this post at Analog Industries or this post at EM411, or, god help you, google the idiocy that is “Music 2.0″). Trouble is, so much of it speculates on what will be the ultimate outcome of current trends, say five or ten years down the line, but little of it addresses anything of any practical use, for example the next twelve months.
Now that Intelligent Machinery is no longer a collective, my immediate future plans are up in the air. I could start a label. I could just sell my stuff on my own, either downloads only or CDs or wax cylinders or whatever as well. I could just continue the formless dabbling I’ve done up until now. I’m not opposed to any of it, except that I have little interest in losing money. As long as breaking even is viable, anything is up for consideration.
So, what should I (or anyone else seeking to do something a little broader than just keeping a website and writing some tunes) do as a next step? Ultimately I’ll make a choice of what to do and get on with it, so there’s no crisis to be resolved, but I’m interested to hear what any of you (the few readers this blog nets) have to say about it. In the next twelve months, what would be a wise or unwise step to make in expanding one’s role in music? Are labels and discs as they exist today still necessary for at least the next five years?